In search of mediocrity: in CRM, marketing and advertising; An overview of the problems that lead to mediocrity in Corporate America.
Customer Interaction Solutions › Vol. 23 Nbr. 1, July 2004
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Summary
Publisher's Outlook - Customer relationship management
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Extract
In search of mediocrity: in CRM, marketing and advertising; An overview of the problems that lead to mediocrity in Corporate America.
Unintentionally, many companies are making mistakes that inevitably lead to mediocrity in CRM, marketing and advertising.
[ILLUSTRATION OMITTED] The purpose of this editorial is to single out some of these problems and offer suggestions to eliminate them for the companies that are flexible and progressive enough and who don't take these vital elements of business for granted or ignore them for whatever reasons. Problems In CRM Implementation One of the ori...See the full content of this document
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