How search engine marketing tools can work for you: or, searching is really all about finding.
Information Outlook › Vol. 9 Nbr. 10, October 2005
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Search engine service
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How search engine marketing tools can work for you: or, searching is really all about finding.
Summary
This is the second of three articles. Part 1 appeared in the August issue of Information Outlook. Search engine optimization and marketing covers a wide range of activities, many of which are similar to what a reference librarian, systems librarian, or market researcher does. Although the focus is the World Wide Web, many of the tools that are used have broader applications for special librarians. Internal corporate processes. Web analytics tools measure and analyze corporate sales, customer preferences and problems, viable products and channels, and other issues that may provide answers for questions received by special librarians. Competitive intelligence/market research. Keyword research, Web site saturation and popularity tools can provide information on a company's competitors: how they are marketing on...See the full content of this document
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