To Ensure Satisfaction, Make Sure to Give Customers Correct Heating Instructions
Automatic Merchandiser › Vol. 47 Nbr. 3, March 2005
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Summary
The overwhelming majority of operators interviewed were not aware of how many of their food packages give heating instructions, let alone how many offer instructions for both refrigerated and frozen heating. Even operators who pride themselves on the quality of their food expressed total ignorance of heating instructions on their food packages.
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To Ensure Satisfaction, Make Sure to Give Customers Correct Heating Instructions
The improved quality and variety of frozen food has given vending operators a big advantage in competing against quick serve restaurants and brown baggers. Up and coming vending operators welcome the new varieties of bacon cheeseburgers, egg rolls, stir fry platters and burritos - more and more of which bear national and even restaurant brand names.
Fine and good. No one will argue that the trusty frozen hamburger, heated according to the manufacturer's recommended heating time, tastes great! Customer satisfied! Location intact!But wait. Last week the microwave began to malfunction. Johnny put the burger in and it didn't come out steaming hot. So he put it in again for another minu...See the full content of this document
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