Summary
Owner Phil Salmon, 37, spends no money on advertising, a cardinal sin in the business world, and yet Salmon, one of thousands, is making a six-figure salary. Salmon bought the two-story abode when he was 22 and lived in the space his salon now occupies and rented the second floor out. Like many of his clients, Salmon has experimented with a variety of hairstyles, ranging from a shoulder-length mane to his current 'do, a conservative cut, meant to show off his natural curls.
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Extract
Salon Keeps It Simple
The Yellow Pages list 1,303 beauty salons in Indianapolis. The sheer number makes them seem insignificant, a dime a dozen. Hair is hair, right? How can one possibly stand out from the others?
For starters, The Blue House isn't in the Yellow Pages, or anywhere else in self p...See the full content of this document
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