Summary
Displaying no apparent intention of switching to a new moniker, Salesforce.com's name seems increasingly outdated. The once-ubiquitous ".com" now reeks of a decade well past its sell-by date. And, as the September announcement of the Service Cloud 2 offering makes clear, "the sales force" is no longer the primary focus of Salesforce.com's technology. The recent launch event put the company's familiar polished glitz to nice advantage surrounding some social CRM components and the integration of the InStranet knowledge management tools acquired in 2008. To help customers create a new, socially enabled idea of contact center-provided customer service, Salesforce.com would do well to recruit a new breed of partners, companies more focused on managing cultural and process change than on deploying or integrating technology.
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Extract
A Salesforce.Com by Any Other Name
DISPLAYING no apparent intention of switching to a new moniker, Salesforce.com's name seems increasingly outdated. The once-ubiquitous ".com" now reeks of a decade well past its sell-by date. And, as t...
See the full content of this document
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