Sales Mostly Flat for 2010, Making Local Retailers Smile

Summary


Sales dipped about 1 percent last year for Goldworks, a jewelry design shop in Virginia Beach.

But to owner and goldsmith Theresa Parsons, business seemed much improved. Customers began spending more on custom-designed pieces last year, after pulling back and opting for less-costly jewelry repairs through most of 2009, she said.

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Sales Mostly Flat for 2010, Making Local Retailers Smile

"It felt like business was better," Parsons said Wednesday. "They just seemed more willing to spend big bucks. I just, for a while there, was seeing no big custom orders."

Her experience mirrors that of other retailers throughout South Hampton Roads, according to annual sales data from the Virginia Department of Taxation. Co...

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