The role of technology in managing public affairs.
Communication World › Vol. 9 Nbr. 11, November 1992
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Summary
Includes related article
The usage of technology in public affairs management plays a significant role in influencing public perception, media portrayal and legislative decisions. However, the commonly used organizational model of technology application in current affairs has its limitation. Based on this model, each public affairs division has its own unique administrative database that serve specific programs only. Such prototype prevents comparison of data across departments and cooperation among the units. Nonetheless, the much better integrated model promises to be the application of the future. Under the paradigm, a common system is created for all the divisions and designed to allow information access in the manner each unit requires. Such model allows effective strategy development, targeting of audiences and creation of an organizational memory of past public affairs programs. This allows a continuous, constant and consistent communication strategy that is needed for organizational success.See the full content of this document
Extract
The role of technology in managing public affairs.
In the 1990's, technology is fundamentally changing how we manage public affairs activities.
Communicators in the U.S. are moving into an era in which cost constraints and external pressures force us to develop more effective tools to leverage everything we do in public affairs. Environmental pressures in our respective industries will continue to grow, consumer activism is on the upswing. Government's mood is to stem deregulation in some sectors and re-regulate in others. T...See the full content of this document
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