The roads most traveled: paving the way for tourism in Utah.

Utah BusinessVol. 24 Nbr. 11, November 2010

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The roads most traveled: paving the way for tourism in Utah.

Craig Stephenson remembers the first misconception he had of Utah when headed to the state for a convention--that he would find a western desert state with dirt roads, strange liquor laws and most likely a dilapidated transportation system. That was five years ago, when he came to his first Outdoor Retailer Summer Market at the Salt Palace.

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"I was wrong, very wrong," he says with a smile, "at least ab...

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