Ritter's Set New Game Plan

Summary


The Indianapolis-based parent of the Ritter's Frozen Custard brand has been stuck in a cold streak lately, facing scores of new ice-cream competitors and a dwindling lineup of franchisees. The store on Michigan Road in Carmel is under contract with a developer who plans to replace it with a strip center, said Craig Bracken, a real estate broker with locally based Weichert Realtors who is selling the store.

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Extract


Ritter's Set New Game Plan

The Indianapolis-based parent of the Ritter's Frozen Custard brand has been stuck in a cold streak lately, facing scores of new ice-cream competitors and a dwindling lineup of franchisees.

In September, Ritter's stores closed in Carmel and Mooresville. Locations in Fishers and Carmel...

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