Revitalizing the campus through retail: Urban IHEs are luring local and national retail tenants to drive campus and community revitalization initiatives.
University Business › Vol. 7 Nbr. 11, November 2004
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Revitalizing the campus through retail: Urban IHEs are luring local and national retail tenants to drive campus and community revitalization initiatives.
It's not enough to add shops. It's not enough to build housing. As universities all over the country are discovering, university-led urban revitalization is all about creating an environment where an institution and its neighboring community cannot only coexist, but also benefit from one another.
The University of Pennsylvania has occupied several core blocks in West Philadelphia since 1870 and has steadily revitalized and expanded its 269-acre campus over the past 134 years. Until the 1950s and the advent of "urban renewal," West Philadelphia had been a thriving neighborhood of Victorian homes and small businesses. Then, it gradually slid into decay in the 1970s becoming dilapidated and dangerous. As little as 15 years ago, it was not uncommon for students to be warned against venturing into certain parts of West Philadelphia. "The 1992-93 year was rock bottom,...See the full content of this document
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