Reversing underachievement in the classroom.
USA Today Magazine › Vol. 125 Nbr. 2614, July 1996
Linked as:
Summary
Young women often experience a drop in academic performance beginning in adolescence. They are often subject to subtle and unintended insults and other forms of discouragement that damage their self-esteem. A nationwide ad campaign is aimed at encouraging female students.
See the full content of this document
Extract
Reversing underachievement in the classroom.
A $375,000,000 ad campaign by the Women's College Coalition and the Advertising Council is designed to boost girls' self-esteem and put them on equal footing with boys in school.
THE ADVERTISING council has a memorable way of reminding Americans of their shortcomings. It created "Friends Don't Let Friends Drive Drunk" and "A Mind Is a Terrible Thing to Waste." Now it has targeted parents and educators with a new slogan: "Expect the Best from a Girl. That's What You'll Get." Joining with the Women's College Coalition, this national public service campaign takes aim at the persis...See the full content of this document
Sponsored links
