Building and repairing trust of the franchisee-franchisor relationship: key steps to ensuring a profitable relationship.
Franchising World › Vol. 39 Nbr. 8, August 2007
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Summary
FW FOCUS: FRANCHISE RELATIONS
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Extract
Building and repairing trust of the franchisee-franchisor relationship: key steps to ensuring a profitable relationship.
Most professionals in franchising would agree that trust is a vital element in a successful relationship between a franchise system and its franchisees, whether on an individual level or between the franchisor and its franchisees as a whole. But past this general observation, so common that it's almost a cliche, some more difficult questions lie waiting:
How is franchising different from any other form of doing business, so far as trust is concerned? How does trust provide direc...See the full content of this document
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