Case of the Reluctant Selling Owner: Part Ii, Structural

Quick PrintingVol. 30 Nbr. 6, March 2007

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Summary


Todd Nuckols, one of our senior consultants, has said that if you don't have time to sell, then your problem isn't sales. Rather, you have an organizational problem. Stop. That's profound. If you don't have time to sell, then you don't have a sales problem. You have an organizational problem. Write that down somewhere and fix it.

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Extract


Case of the Reluctant Selling Owner: Part Ii, Structural

The following story is based upon a number of situations. Names, locations, and other facts have been changed to illustrate and simplify the case presented. As such, any resulting similarity to any one business or person is coincidental.

A significant group of business owners fear making sales calls. Last month we explored motivation and found that motivation is thoughts, ...

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