Summary
Verity Credit Union, with 104 full-time equivalent employees and 26,500 members, uses Facebook, LinkedIn and -- most recently -- Twitter to promote its job openings and to establish connections with members of these online communities that may lead to both applicants and referrals. Social media and social networking are "all the rage" these days, of course. Today, HR departments are increasingly relying on these sites as a source of job candidates. Credit unions are among the organizations that are dipping their toes in the water of social media as a recruitment tool. While the trend is just starting to catch on, those who have begun recruiting through social media sites say the response is immediate. Ultimately, credit unions want to ensure the recruitment tools they're using are achieving maximum results. That means establishing methods of measuring and monitoring results.
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Extract
Recruiting 2.0
"We three are the HR and Training department at Verity Credit Union. Tina, Justin, and Daryl want you to tri_Verity!" That's the message visitors to the http:// twitter.com/tri_verity page receive. It's a Twitter account focused specifically on hiring and recruiting, says Daryl Rother, one of the HR consultants with $383 million Verity Credit Union www.veritycu.com) in Seattle.
And, it's working. Verity CU, with 104 full-time equivalent employees and 26,500 members, uses Facebook, Linkedln and - most recently - Twitter to promote its job openings and to establish connections with members of these online communities that may lead to both applicants and referrals.Social media and social networking are "all the rage" t...See the full content of this document
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