License to recruit? Admissions-sponsored student blogging can get real results for your institution.

University BusinessVol. 9 Nbr. 8, August 2006

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INTERNET TECHNOLOGY

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License to recruit? Admissions-sponsored student blogging can get real results for your institution.

STUDENT BLOGS THAT ARE sponsored by Admissions offices have quickly spread all over the country. If you haven't started a blog like this yet, you are probably looking at what other institutions are doing with great interest, envy, or fear--and definitely with some pressing questions.

Should you launch your own student blogs to support your recruiting efforts? How can you ensure these blogs about college life will end up generating more applications as we...

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