Summary
In an interview, Michael Singh, the chief executive officer in the Ministry of Tourism and Civil Aviation in Belize, talked about tourism. According to Singh, he believe a good tourism brand lies in the uniqueness in experiences that a country can offer to its guests. Today's traveler will react to that which evokes his or her emotion. Countries can no longer rely on the generic sun, sand, sea, and shopping, but must now mix in the active, the exciting, and the extraordinary. He added that tourism is about service. It is clear that a nation's culture has a lot to do with the level of service that is provided. Mexico, for instance, understands service, which comes from a long tradition of Latin mannerism. In many Caribbean countries, the service ethic is missing, and this comes from a tradition of resistance due to a typically leisurely lifestyle.
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Extract
Managing Tourism and the Economy in Recessionary Times: A Conversation with Michael Singh-Chief Executive Officer in the Ministry of Tourism and Civil Aviation in Belize
Executive Summary
Michael Singh is the chief executive officer for the Ministry of Tourism and Civil Aviation in Belize, a Central American country with a population of about 320,000. He comes to government from the private sector with 20 years experience in transportation, real estate, construction, tourism, and technology. Mr. Singh holds a bachelors degree in international business with a concentration in finance from Loyola University in New Orleans, and has lived and worked in Belize as well as in various cities in the United States, Latin America and the Caribbean.In his early career, Mr. Singh served at senior management posts for Belize Electricity Limited, the primary utility in Belize before moving into the shipping industry, where he served in executive management positions for various major ocean carriers including being the country manager for Tropical Shipping among others. For the past 12 ...See the full content of this document
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