Real Parts at Real Prices

DealernewsAugust 27, 2009

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"We don't want to make anything that we wouldn't. If I wouldn't pay that much for the part than we're not gonna put it out there just because we think we can make it," [Chris Collins] says. "We want to put stuff out there that's a good value, that makes sense, that people can afford, especially nowadays. You know guys are paying [big bucks] to put a set of apes on their motorcycles; our handlebars cost $77."

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Real Parts at Real Prices

If there's one thing that reflects the aesthetic of Biltwell Inc., it's the El Diablo Run.

Just past its third year (and possibly its last, depending on who you talk to) the EDR (www.eldiablorun.com) is a balls-out run through southernmost California, across the border and into th...

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