Summary
Establishing readability in corporate publications
Corporate publications should focus on effective themes, and they should also have a provocative covers and address readers' interests. In addition, publications should balance copy and graphics. Themes should be highlighted in heads, banks and captions, and they should be supported by evidence from employees, clients, experts. Graphics should visually direct the reader to copy, and production values should be distinctive. The credibility of themes is important, and messages should not be presented by a corporate voice.See the full content of this document
Extract
Read it and believe it.
Read It and Believe It
Do you agree or disagree with the following: * Business organizations produce publications that are more interesting to look at than they are to read. * Corporate publications tend to tell about an organization's expertise or concern about employees, rather than show that expertise or concern. * Corporate publications tend to publish what the bosses want to be read more than what the employee, investor, or client want to read. Is my prejudice ob...See the full content of this document
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