Extract
Raising Hell in Licensing
ITV's, headquarters on London's South Bank has some of the most spectacular views in the city, and commercial brand director Gustavo Antonioni has one of the best. His high corner office gives him a broad sweep across the River Thames and includes some of the most historic and modern buildings in the capital.
Perhaps the view has given him inspiration for his licensing and merchandising strategy for the newly renamed ITV Global Entertainment: to produce commercial brand extensions that engage emotionally with the millions of people who watch ITV sho...See the full content of this document
(Copyright 2011)
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