Quality Enables Ocs to Grow with the Coffee Market
Automatic Merchandiser › Vol. 50 Nbr. 2, February 2008
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Summary
Editor
Geoff Paul, president of Excelso Coffee Co. in Norcross, Ga., said OCS operators are gaining sales as a result of the increased marketing by foodservice retailers. He noted three reasons for this: 1) OCS operators are providing better quality coffee, 2) OCS decision makers understand the benefit of OCS, and 3) OCS coffee is free to the end user.See the full content of this document
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Quality Enables Ocs to Grow with the Coffee Market
Various market reports have indicated that coffee sales are rising, thanks in large part to a higher consumer appreciation of coffee. While coffee houses are credited with much of this growth, other retail outlets such as quick-serve restaurants and convenience stores have weighed in and are competing for this business as well.
Increased retail competition has affected OCS operators, but recent research indicates that OCS operators remain a key player. A recent consumer survey by the Mintel Group revealed that as many consumers are getting coffee at work as at quick serve restaurants, and convenience stores actually trail the work place as...See the full content of this document
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