Summary
The bar and grifi is the best marketing tool for my motorcycle shop, and the motorcycle shop is the best marketing tool for my bar and grill. Lots of other people have tried to copy my place, but I have not seen anyone do it successfully yet. Bikers aren't looking for another chain restaurant where they can look out the window at their bikes. They want a cool place where they have a beer, look at the other bikes, check out the merchandise and hang out with other enthusiasts. That's part of the reason my place works. It's a cool hangout that offers the best of both worlds.
'I tried to blur the lines. Is it a motorcycle shop that sells beer, or a beer joint that sells motorcycles? It's both!'I had to make it cool and make the businesses work together. I wanted to make Strokers Dallas the coolest bike shop you've ever seen. I hung pictures everywhere, painted psychedelic stuff on the ceilings and hung neon beer signs ail over the place. In Strokers IceHouse, I hung pictures and motorcycle stuff everywhere. I tried to blur the lines. Is it a motorcycle shop that sells beer, or a beer joint that sells motorcycles? It's both!See the full content of this document
Extract
Put Your Beer to Good Use
EVERYONE ASKS ME why I decided to open up a motorcycle dealership combined with a bar and grill. The answer is simple - it's just common sense.
When I was working for the Glidden Paint Co., my buddies and I used to...See the full content of this document
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