Why punish, when you can reward? Online or off-line, there are simple steps you can take to make your customers feel valued.
Communication World › Vol. 23 Nbr. 5, September 2006
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Tech talk
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Why punish, when you can reward? Online or off-line, there are simple steps you can take to make your customers feel valued.
I make frequent shopping-cart sorties at Amazon.com. But despite the convenience of one-click shopping, it's not the only bookstore I visit. I'm an equally loyal customer at my neighborhood Borders Books and Music for a different set of reasons. If you put on your marketing hat for a second, you'll see why this poses a proble...
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