Protect your brand: establishing corporate relationship guidelines.

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Protect your brand: establishing corporate relationship guidelines.

One of the more effective and proactive steps a nonprofit can take to protect its brand is thoughtful development of corporate relationship guidelines. The umbrella benefit of having comprehensive guidelines is that they become a tool to help organizations minimize risk by creating a framework to help protect you from entering into potentially damaging corporate relationships.

Guidelines can also be viewed as somewhat freeing, meaning that your nonprofit can stand behind guidelines when presented with opportunities that don't seem right for your organization.

Your guidelines can serve multiple pu...

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