Summary
If you have a capability that is unusual for a mailing house or one you are very good at, consider marketing it separately from the rest of your mailing business. If, for example, you have developed a high skill level at database management, call on lettershops and offer to function as a service bureau would for printers. Trouble shoot the customer files they can't deal with; merge, purge, and de-dupe; convert file formats; even presort.
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Extract
Promoting Your Mailing Business
To keep your mailing department thriving and growing, you will need to promote it just as you do offset printing and high speed copying. Here is a compilation of marketing ideas that will help promote your printing company's mailing services.
Establish a Mailing PresenceLet the marketplace know you provide maili...See the full content of this document
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