READERS PROFILED, AND AD BUYER SMILES Advent of ABC's numbers detailing readership likely to help papers win new ad sales.
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READERS PROFILED, AND AD BUYER SMILES Advent of ABC's numbers detailing readership likely to help papers win new ad sales.
Media buyer John Miller puts newspaper readership numbers in perspective: "It's not just how many, but who. That's the tricky part."
Miller welcomes the readership numbers that now accompany circulation figures from the Audit Bureau of Circulations (ABC) of Schaumburg, Ill. As e...See the full content of this document
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