Summary
Retail intelligence company Planet Retail recently published a report on private label trends - Private Label: The Brands of the Future - and it has quickly become its best selling report ever. It makes important reading for the licensing industry on two counts. Firstly, because private label is a burgeoning retail trend that affects anyone hoping to get in the big chains. Secondly, because the report highlights licensing as one of the key opportunities in the private label business as it grows from being a price-orientated offering to becoming a dominant force in retailing, particularly in grocers. And it's a trend that is more pervasive in Europe than it currently is in the US. Planet Retail's report sets out the history of private label, how these product ranges (often blandly presented) started out with price as their only differentiation. Nearly half of the sales at Teseo, the UK's biggest supermarket, are of own-brand products. As SKU rationalization becomes more aggressive, brands are going to need to be inventive to survive.
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Extract
Private Label's Secret Weapon: Licensing
Retail intelligence company Planet Retail recently published a report on private label trends - "Private Label: The Brands of the Future" - and it has quickly become its best selling report ...
See the full content of this document
(Copyright 2011)
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