Predictive intelligence helps CFOs forecast demand: A new form of software can help finance executives get a window on the actions and decisions that can improve demand--and the bottom line.

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Forecasting

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Predictive intelligence helps CFOs forecast demand: A new form of software can help finance executives get a window on the actions and decisions that can improve demand--and the bottom line.

Combine the state of the economy and the ever-increasing operational role the CFO plays in today's corporations, and it is crystal clear that accurately predicting demand and profitably creating demand are crucial to success. CFOs stick their necks out each quarter to give investors and boards of directors not just the facts about the company's past or its current performance, but projections on where the company is headed.

The planning process is inherently collaborative. To date, the CFO has had to predict demand by relying on individual spreadsheets...

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