From the Front Porch to the Front Page: Mckinley and Bryan in the 1896 Presidential Campaign

Summary

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Drawing on extensive newspaper accounts of the campaign, author William D. Harpine, a professor of communications at the University of South Carolina-Aiken, demonstrates that the rhetoric of a campaign-what candidates focus on, thus attempting to "frame" the issues of the day-plays a major role in public perceptions of candidates and in an election's outcome.

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Extract

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From the Front Porch to the Front Page: Mckinley and Bryan in the 1896 Presidential Campaign

Harpine, William D. From the Front Porch to the Front Page: McKinley and Bryan in the 1896 Presidential Campaign. College Station: Texas A&M University Press, 2005. 240 pp. $21.95.

This book focuses on the political rhetoric of...

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