A Pointe well taken; he charged ahead when the going got tough.

SuccessVol. 45 Nbr. 5, May 1998

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Summary


En Pointe Technologies founder Attiazaz 'Bob' Din

Los Angeles, CA-based En Pointe Technologies Inc. re-sells computers through electronic commerce. The company was founded in 1993 in the founder Attiazaz 'Bob' Din's home. The company is public in 1998 with sales of $500 million and earnings of $5.8 million. Din reduced overhead to the lowest possible level, uses sales growth rather than higher profit margins to expand the company and plans to build a Web crawler to discern competitors' profit margins to undercut them.

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A Pointe well taken; he charged ahead when the going got tough.

Attiazaz "Bob" Din, who is not a man who thinks small, had almost everything in place in 1993 for his dream of founding the computer-reselling business he was convinced would make him a multimillionaire. He had the concept: an electronic shoppin...

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