Picking Partners

Summary


The announcements provide plenty of work for Microsoft's roughly 5,000 partners. But how quickly can partners respond? "Microsoft's partner · network is both its strongest asset and [its] Achilles heel," says Richard Barnett, CMO and founder of Kineticsware, a global Microsoft partner providing vertical expertise. "Partners need to digest these newly integrated applications' and that's going to take time because many of them are so specialized."

Microsoft Corp's Worldwide Partner Conference in July has opened a new set of opportunities for its vast partner network. Regarding its first hosted CRM offering --Dynamics Live CRM, code-named Titan-Microsoft confirmed the delayed third-quarter launch along with initial pricing and vertical templates. And while partners cheered the company's software plus services plan, a middle-of-the-road approach that differs from the industry's trend toward software-as-a-service, several noted that the company faces challenges in its move to hosted software.

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Picking Partners

Microsoft Corp.'s Worldwide Partner Conference in July has opened a new set of opportunities fo...

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