Philip Morris Usa Discusses Target Marketing

Summary

---

"Promotions are national," said Bill Phelps, manager of media affairs for Philip Morris USA. "Marketing is broad based. We do not target ethnicities."

Although Phelps stated that the company's marketing is broad-based, the Philip Morris news release specifically inviting the ethnic media to the luncheon stated that it would be "a Miami Market lunchtime discussion about PM USA's marketing efforts, its relationship with ethnic media, current tobacco legislation and how it relates to African'Americans and Hispanics."

"If you are an adult, and you make the decision to stop smoking, we play a role in assisting," Phelps said. "When kids smoke, it hurts our business."

See the full content of this document

Extract

---

Philip Morris Usa Discusses Target Marketing

The nation's leading cigarette manufacturer convened with ethnic media outlets in South Beach last week to put a face on the big tobacco name.

Members of media affairs and corporate communications at Philip Morris USA, the U.S. cigarette industry's highest revenue, income, volume and market share generator, hosted a No...

See the full content of this document

---