The power of persuasion: HBCU presidents surmount the stain of accreditation woes by communicating their vision to parents and prospective students.
Diverse Issues in Higher Education › August 19, 2010
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The power of persuasion: HBCU presidents surmount the stain of accreditation woes by communicating their vision to parents and prospective students.
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As president of Morris Brown College, a small unaccredited institution in downtown Atlanta, Dr. Stanley Pritchett knows he has a tough job convincing parents and students to enroll. His problem is compounded by the fact that he has little money in the budget for marketing. So when he gets the opportunity to talk to prospective students, he has a pitch prepared: The college offers a quality education at about 50 or 60 percent the cost of most colleges in the area. The class sizes are small. Its gr...See the full content of this document
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