Taking it personally: communicators need to work within the Caribbean's relationship culture to develop a strong customer service mentality among employees.

Communication WorldVol. 26 Nbr. 3, May 2009

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Special report: latin america & the caribbean

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Taking it personally: communicators need to work within the Caribbean's relationship culture to develop a strong customer service mentality among employees.

There are many dangers to categorizing the Caribbean as a homogenous entity. Each island carries its own history, culture, style and nuances, all of which inform unique communication patterns. The rhythms of some islands are generalized as relaxed and carefree--something the tourism industry has used to p...

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