On the G.R.O.W: what retailers should do now: identify the stores that are performing well, and then pinpoint the variables that contribute to that success.
Franchising World › Vol. 41 Nbr. 7, July 2009
Linked as:
Summary
GENERATING LEADS: TAKING ADVANTAGE OF NEW TECHNIQUES
See the full content of this document
Extract
On the G.R.O.W: what retailers should do now: identify the stores that are performing well, and then pinpoint the variables that contribute to that success.
In the current retail environment, franchisors who are using customer analytics to drive business decisions are faring better than those who aren't. With declining sales and fewer store openings, it's more important than ever to use customer data to understand everything you can about your most profitable customers and your best-performing stores. Franchisors who aid in sel...
See the full content of this document
Sponsored links
