Performance 101.

Chief Executive (U.S.)Nbr. 2002, July 2002

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Summary


Cover Story: Redefining Leadership - Company Profile

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Performance 101.

The crash of the dot-coms gets the media ink, but some tech-based start-ups are surviving and thriving. These four young companies' leaders could teach a course in start-up success.

OK so selling a 30-pound bag of dog food online -- charging $20 for the product and another $15 to ship it -- doesn't make a lot of sense. But not every dot-corn is built on a bad idea. And not every tech-based start-up failed when the bubble burst.

In fact, a number of companies are defying the new conventional wisdom and succeeding. How? By combining time-tested business fundamentals with hard-won lessons of the New Economy.

"Dot-coms that were concerned only about aggregating eyeballs or disintermediation or other so-called business strategies are in deep trouble or no longer standing," says Geoffrey Bock, a senior analyst for the Patric...

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