Summary
An obituary for George Gerbner, dean emeritus of the Annenberg School for Communication at the University of Pennsylvania, who passed away on Christmas Eve in Philadelphia at the age of 86, is presented. Gerbner believed that television has powerful effects on viewers and advised parents to watch programs with their children in order to help with interpretation. He suggested that broadcasting substituted an inaccurate virtual world for personal experience and developed a line of theory and research known as Cultivation Theory.
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Passages: George Gerbner
George Gerbner, 86, Annenberg School for Communication at the University of Pennsylvania dean e...
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