Site selection: the 7 secrets of success: when choosing a branch location, what's the difference between parcel 'A' and parcel 'B'? They may look and cost the same, but subtle distinctions could have an impact on viability.

ABA Bank MarketingVol. 36 Nbr. 6, July 2004

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Summary


Branch Design

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Site selection: the 7 secrets of success: when choosing a branch location, what's the difference between parcel 'A' and parcel 'B'? They may look and cost the same, but subtle distinctions could have an impact on viability.

Problem: You need a location for a new branch. You have completed your demographic survey and you have a fairly good idea where the branch needs to go geographically, say within a half-mile radius. Within this target area, you have identified two comparable sites at the same price (so exist is not a factor). How do you decide which site is better? In other words, what are the nitty-gritty details you have to take into consideration when narrowing down the site choices?

We posed these questions to a sample of five site-selection experts who work for clients in the financial services industry. Their observations and comments are organized below under seven categories of "things tha...

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