Site selection: the 7 secrets of success: when choosing a branch location, what's the difference between parcel 'A' and parcel 'B'? They may look and cost the same, but subtle distinctions could have an impact on viability.

Summary

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Branch Design

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Site selection: the 7 secrets of success: when choosing a branch location, what's the difference between parcel 'A' and parcel 'B'? They may look and cost the same, but subtle distinctions could have an impact on viability.

Problem: You need a location for a new branch. You have completed your demographic survey and you have a fairly good idea where the branch needs to go geographically, say within a half-mile radius. Within this target area, you have identified two comparable sites at the same price (so exist is not a factor). How do you decide which site is better? In other words, what are the nitty-gritty details you have to take into consideration when narrowing down the site choices?

We posed these questions to a sample of five site-selection experts who work for clients in the financial services industry. Their observations and comments are organized below under seven categories of "things tha...

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