Online Banking Behavior and Preferences

Summary

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Any belief (or maybe even wishful thinking) that the Internet is just a passing fad seems to be laid to rest by a new survey from CashEdge in New York. Eighty-five percent of the survey participants said they would bank only with an institution that offered online banking capabilities. In addition, 82% said they would use more online capabilities if offered to them. Other survey findings noted that 87% of respondents have more than one institution where they keep their money. The popularity of online banking has been based on both speed and convenience. A majority (66%) of those surveyed considered having to go to a branch to be a chore.

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Extract

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Online Banking Behavior and Preferences

Any belief (or maybe even wishful thinking) that the Internet is just a passing fad seems...

See the full content of this document

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