Summary
[Phil Sugar] agrees that there is something special about being at a venue. "People are going back to older venues. They're interested in going out and having the physical experience." He notes that this is the case even when said physical experience is not as convenient or comfortable as the modern equivalent. "I've often seen 600 or 700 people crowding a poker room for some of our gaming clients, even though you can play poker online.
Outdoor sports season is here, and arenas, movie houses, and even the new wave of family entertainment centers are again facing a powerful challenger - digital home entertainment. The massive advances in home entertainment choices in recent years have more folks staying home to have fun. Not since the introduction of television has there been such a significant change in the way consumers spend their leisure time and dollars. Despite these new contenders, old-school entertainment has managed to retain a strong hold on the public's pocket. The reason is more than just inertia or nostalgia. Old-school venues have the content, says Peter Kim, senior analyst at Forrester Research. To make old-school events more interactive, teams can provide rewards and experiences that have much more value.See the full content of this document
Extract
Old-School Entertainment Is Still in Session
Outdoor sports season is here, and arenas, movie houses, and even the new wave of family entertainment centers are again facing a powerful challenger-digital home entertainment-for entertain...
See the full content of this document
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