Summary
The Indianapolis-based magazine, which publishes every other month, launched a redesign in July reminiscent of its glory days, with a retro masthead, narrative cover art and fiction writing. After years of looking like other commercial magazines with celebrity covers, she would like to establish the magazine as a showcase for artists again, as well as a more prominent focus on fiction. A team of interns works diligently in the temperature-controlled archives to scan issues dating back as far as the 1800s, handwritten memos between editors and writers, and meeting minutes signed by the original owner of Curtis Publishing, the Post's previous parent.
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Extract
Old Magazine Seeks New Life
In its heyday, The Saturday Evening Post boasted 6 million subscribers and propelled Norman Rockwell to international fame. Now, the centuries-old magazine - yes, it still exists - has a more modest circulation of 350,000 and a plan to resurrect what was once the nation's most popular publication.
The Indianapolis-based magazine, which publishes every other month, launched a redesign in July ...See the full content of this document
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