Summary
PETER Anthony Das is well known in the advertising and communications industry. After all, he has been around for over two decades and is currently serving as president of the Malaysian Advertisers Association (MAA) and chairman of the Audit Bureau of Circulations (ABC) Malaysia.
The writer had a good chat with him one Saturday morning on the industry, which Das is obviously passionate about. The industry is booming, he says, but with the boom comes new concerns that need to be addressed. Among the recently highlighted issues are advertising to children in the fast-food industry and the local content in advertisements aired in Malaysia.See the full content of this document
Extract
Of Persuasion and Creativity
How is the MAA doing?
We have 80-plus members. We are trying to convince more companies, be it MNCs (multinational corporations) or SMEs (small and medium enterprises) to be members of MAA, so that collectively, we would have a better voice. We hope the local industry will see the viability and importance of belonging to associations like the MAA (see box story on MAA's activities for the year).Together with the 4A's (Association of Accredited Advertising Agents Malaysia), we have had discussions ...See the full content of this document
Sponsored links
