Summary
I got a call from a printing salesperson the other day, and he asked me to help him come up with a "killer" subject line for his prospecting emails. "I have to grab their attention," he said, "and I've been thinking about personalizing the subject line. For example, 'Marketing Ideas for David Fellman & Associates!' What do you think about that?"
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Extract
Not so Random Thoughts
This is another one of those months where I want to catch up on a few not so random thoughts which don't justify an entire column, but will (hopefully) have some value to you anyway. The menu includes some thoughts on sales culture, personalization, and having a "unique selling proposition."
Sales CultureI went to the movies...See the full content of this document
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