Summary
Finding a new job is stressful; job-search sites should help -- not hinder -- the hunt. CareerBuilder.com, the largest job-search and employment Web site, aims to ease the search burden by providing email newsletters offering relevant job postings and career advice. The site has teamed with ExactTarget, a marketing automation company, for more than five years, but recently launched a new segmentation campaign that won an ExactTarget award. Joanna Freeman, the site's email marketing manager, says increased personalization for the newsletters is the ultimate goal.
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Extract
A Newsletter Employs New Tactics
Finding a new job is stressful; job-search sites should help-not hinder-the hunt. CareerBuild...
See the full content of this document
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