Nascar Drinks Up Pitch for Hard Liquor Sponsors
Indianapolis Business Journal › August 03, 2009
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Nascar Drinks Up Pitch for Hard Liquor Sponsors
A deal that knocked down a five-decades-old barrier separating makers of hard liquor from NASCAR sponsorship was driven largely by a local marketing firm and its brash 33year-old owner.
Just Marketing, industry sources said, stands to reap $2 million to $4 million in the next year alone for its part in getting NASCAR brass to end their prohibition of hard liquor sponsorship.Just Marketing's clien...See the full content of this document
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