Myth of the gunslinger.
Success › Vol. 41 Nbr. 2, March 1994
Linked as:Summary
Jon Goodman - Includes article on successful entrepreneurs - Interview
Jon Goodman, head of the University of Southern California's Entrepreneur Program, believes that entrepreneurs' 'gunslinger' image is inaccurate. She notes that entrepreneurs plan carefully, using planning and knowledge to moderate risk. Goodman comments on several other issues, including the differences between small businesses and entrepreneurial organizations.See the full content of this document
Extract
Myth of the gunslinger.
On a certain day in each semester at the University of Southern California, a line of students forms in a subterranean campus building. The first ones arrive at dawn. By early morning, a diverse assortment of student types, dressed in khakis, homeboy gear, or Valley Girl flash, snakes through almost every hallway in this basement corridor.
It makes Jon Goodman laugh. These students aren't waiting for Grateful Dead tickets or free beer. The object of their desire is an application form to the university's Entrepreneur Program. "It really is like trying to get concert tickets to the hottest show in town," says Robert Rossoff, the program's business manager. Goodman, a lifelong entrepreneur, took over as director of the Entrepreneur Program in 1988. Like a CEO, she "grew" her program from a small branch of the business school to one of the most popular departments on campus. She wielded her substantial Rolodex to bring in successf...See the full content of this document
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