Digital Multimedia comes to the rescue of broadcasting.
Video Age International › Vol. 26 Nbr. 7, November 2006
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Summary
Cumulative Audience
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Extract
Digital Multimedia comes to the rescue of broadcasting.
Given that, during the first half of 2006, network, local and cable television advertising in the U.S. remained flat--earning about $28 billion--and Internet ad revenue increased by 19 percent--totaling $4.7 billion--it can be assumed that the word "cume" will be popping up now and again.
"Cume," or cumulative audience, is what cable TV networks offer to advertisers...See the full content of this document
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