Mountain Money

BusinessWestAugust 22, 2009

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Summary


[...] news bodies including the BBC, the Christian Science Monitor; Entrepreneur magazine, ABC World News, and the New York Times have followed the story, often positioning the program as one with the potential for nationwide replication.

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Extract


Mountain Money

Opening his wallet wide, Eric Wilska exposes its contents in a quiet nook of his 33-year-old bookstore, the Book Loft, in Great Barrington.

Inside are a few tens and fives in the greenish hue all Americans recognize. And alongside those are some curious, multi-colored bills that are foreign, but do not hail from any country or republic.

In the Berkshires, though, they're as good as cold, hard cash, and sometimes a little bit better.

They're called BerkShares, a local currency developed to stimulate the Berkshire economy by keeping dollars, federal and otherwise, local.

"It's an attractive concept," said Wilska, who carries BerkShares on his person, but has also accepted th...

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