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Mia Motors: the arrival of an international firm into the American economy.
CASE DESCRIPTION
The primary subject matter of this case concerns the entry of a Korean multinational firm into the U.S. automobile industry and the development of their pioneering management challenge to not only exist and prosper but to explore their hopes for corporate growth in a market dominated by large multinational firms. The issue of valuation and use of the firm's public shares is a central focus for the case evaluator and student. Determining methods for exchange rate risk and stock to American Depository Receipt (ADR) choice to finance expansion plans into foreign ventures (Assembly plant in Alabama) are the themes addressed in the case. How should the automobile industry and the American stock market value this firm's shares as they compete against major competitors who are virtual giants in the U.S. auto world namely, the big three: Ford, GM and Chrysler? The case has a difficulty level of three, appropriate for first year graduate level. The case has both current and historical applicability for MBA students concentrating in corporate finance, international financial m...See the full content of this document
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