How Mobile Will Revolutionize Pharma Marketing
Medical Marketing and Media › October 09, 2009
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Summary
The mobile phone has grown into a remote control for peoples lives. It's an always on, multichannel interactive device. There are currently more than 3 billion cell phones in the world, and users are different too; they are way beyond the early adopters as advances in technology and design have opened up the market to all customer segments and demographics. It is this device intimacy that provides pharmas with unrivalled possibilities to symbiotically marry marketing and utility to acute personalized messaging.
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How Mobile Will Revolutionize Pharma Marketing
THE MOBILE phone has grown into a remote control for our lives. It's an always on, multichannel interactive device. The most...
See the full content of this document
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