Summary
Revenue leakage, insufficient marketing, and inadequate mobile operator business infrastructure rank high among the issues holding back the development of mobile commerce in Europe, according to a September survey of major mobile content providers. The Mobile Content Providers Confidence Study, conducted by Qpass, a U.S.-based provider of mobile commerce software solutions, revealed that 85% of mobile content providers believe operators are constrained by poor or inadequate systems for mobile commerce. Moreover, 70% of content providers deemed this situation "unacceptable." U.S. mobile operators, initially slow to join the mobile data revolution, have effectively leapfrogged their European counterparts in the implementation of flexible mobile payment systems. The root problem in Europe is the plethora of first-generation mobile commerce and billing solutions, which mobile operators have band-aided together over the years as they have grown or acquired service providers.
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Mobile Infrastructure Needs to Get Moving
revenue leakage, insufficient marketing, and inadequate mobile operator business infrastructure rank high among the issues holding back the development of mobile commerce in Europe, according to a September survey of major mobile content providers. The Mobile Content Providers Confidence Study, conducted by ...
See the full content of this document
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